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Unit economics — LTV : CAC
6M LTV
12M LTV
Value to date
CAC basis
Current
Cohort
Custom
Gate view
1.01×
7%
vs prev
Below guardrail · ≥ 1.3×
LTV $57.36 gross profit
(revenue $94.13)
÷ CAC $57.05 (Oct 2026, latest closed month)
115 customers pooled · cohorts Feb–Apr 2026
Subscribers $112.48 GMV · $66.45 GP (69) · One-off $66.61 GMV · $43.73 GP (46)
Payback
6.0 mo
6%
vs prev
Show per-cohort breakdown (3 cohorts)
Show month-by-month chart
Total sales
$12,164
26%
vs prev
Orders
250
31%
vs prev
New customers
154
44%
vs prev
AOV
$49
4%
vs prev
Subscription share
80.4%
2%
vs prev
Repeat-order rate
38.4%
13%
vs prev
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